What is Ad Status?
The Ad Status tells
you if your ad is
currently running or not. The Ad Status includes both whether
you would like your ad to be displayed using schedules, and whether
it can be displayed by the system due to available funds or editorial approval.
What are Schedules?
You can schedule the times you're available to receive calls from your AT&T Interactive Pay Per Call
ads. All you need to do is set your Callable Hours, and the
system will automatically display your ads when you are available to
take calls and pause your ads when your business is closed.
You have full control over when you receive calls from your
Pay Per Call ads,
because you can:
- Set up custom schedule of Callable Hours for each ad.
- Manually override your schedule to activate ads on days you want
to take calls outside of your Callable Hours.
- Manually pause ads when your business closes for an
extended period of time, until you are ready to receive calls again.
What are Callable Hours?
While creating or editing your Ad Details page, you can set
your Callable Hours. The Callable Hours control when your ad is
displayed to potential customers to prevent you from being charged for calls that are placed outside of your business hours. Each day of the
week can have different Callable Hours and include options for "Open 24 Hours" and "Closed."
How do I use On Schedule, Paused and Active?
To change the Ad Display Status, click on the checkbox next
to the ad for which you want to change the status, then click on the
appropriate button to change the ad's status. If you select On
Schedule, the ad will update to the current status based on your
current Callable Hours. Please note: If your ad's System Status
shows that your ad has been paused by the system for any reason,
changes you make to the Ad Display Status may not take effect
until Ad System Status issues are resolved
(see definition of statuses below).
What do the various Ad Statuses mean?
Here is a list of possible Ad Statuses, and what they mean:
| Ad Status |
Description |
| Accepted |
Ad is approved and now active online. |
| Active |
Ad is active online, meaning your ad is currently being displayed |
| Active - Warning Low Call-Thru |
Your ad is not performing well. While it is still active on the AT&T Interactive Pay Per Call Advertising Network, it may stop being displayed on some sites. Your ad may be paused network-wide if the call-through rate continues to fall. Please review the Pay Per Call Ad Guidelines regarding Ad Call-through Rate and edit your ad to try to increase your call-through rate.
|
| Advertiser Paused |
Ad is not active online until you reactivate it. (To reactivate your ad, click the checkbox next to the ad title and then click the Activate button.) |
| Invoice Approval Pending* |
Ad is not active online. Application for invoicing is undergoing approval at AT&T Interactive. |
| Invoicing Not Approved* |
Ad is not active online. Application for invoicing was not approved. Please contact Customer Support for further information. |
| Needs Editing |
Ad is not active online. By clicking on the Needs Editing link, you will find out why and how to resolve the issue. |
| Paused – Acct Budget Reached (Invoicing)* |
Ad is not active online and is not scheduled to be reactivated until the next calendar month. This is because you have reached your designated account monthly budget limit. If you wish to reactivate your ad immediately, you can increase your monthly budget, as long as it does not exceed your approved credit limit. |
| Paused – Ad Budget Reached |
Ad is not active online and is not schedule to be reactivated until the next calendar month. This is because you have reached your designated monthly ad budget limit. Remember, setting an ad budget is optional. If you wish to reactivate your ad immediately, you can increase or remove your monthly ad budget. Please contact Advertiser Assistance for more details about Ad Budgeting. |
| Paused – Monthly limit |
Ad is not active online because your ad(s) spending reached the maximum monthly limit for a Pay Per Call account. If you wish to reactivate your ad for this month, you can either add a One Time Deposit or adjust your monthly budget. |
| Paused – Credit card failed |
Ad is not active online. The attempt to charge the credit card provided for your account was unsuccessful. Please check that the information you entered is correct, or add a new card. |
| Paused – Credit card expired |
Ad is not active online. The credit card provided for your account has expired and is no longer valid. Please either update the expiration date in your Account Information or add a new card. |
| Paused – Credit Limit (Invoicing)* |
Ad is not active online. You have reached the monthly credit limit that AT&T Interactive has assigned for you. |
| Paused – Low Funds |
Ad is not active online. Your account balance is low. Please deposit funds to reactivate your ad(s). |
| Paused – Low Call-Thru |
Ad is not active online. Please review the Pay Per Call Ad Guidelines regarding Ad Call-through Rate and how to improve your ad performance. |
| Paused – No payment info |
Ad is not active online. Please enter payment information for this account if you wish to activate your ad. |
| Pending Acceptance |
Ad is not active online. Your ad is being reviewed for posting online and notification of your approval status will be made within 1 to 2 business days. |
| Permanently Paused - Low Call-Thru |
Ad is not active online and will not be able to be resubmitted due to consistently low Call-through. If you believe that your ad was paused in error, please contact Customer Support or call 1-800-549-1744. |
| System Pause – No payment plan |
Ad is not active online. Please select a payment plan if you wish to activate your ad. |
* Only applies to advertisers who pay by invoice. Advertisers who wish to pay by invoice must get approval from
AT&T Interactive first. See
Payment Plan for more
information about qualifying for invoice payments.
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