On the Category page, you provide one or more advertising categories to determine when to display your Pay Per Call ad to customers who are searching for a business like yours. For tips on selecting an appropriate category for your business, please see our Pay Per Call Ad Guidelines.

Why do I need to choose advertiser categories?
Choosing categories that describe your business and the product and services you offer assures that your Pay Per Call ad is displayed to potential customers who search for businesses by category. You can select two categories where your ad will be displayed.

How do I choose my ad categories?
To choose the best ad categories for your business, try doing a search based on terms that describe or are related to your products and services. For example, appropriate terms to search for a flower shop may be Florist, Flowers, Catering, Weddings and Special Events.

Quick Tip! Consider using the same categories for your Pay Per Call ad that you use for your Yellow Pages ad.